I have a dog site and want to add google adsense. I do not want breeders and people selling puppies to have access to the ads. I want to avoid giving business to puppy mills.
Can I screen who gets access to my site, by keyword or something?
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To an extent, yes.
https://www.google.com/adsense/support/bin/answer.py?answer=9875
Tells you how to add sites you want to filter out. I would imagine however it’s not fool proof.