Mar 312010
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It really depends on the business. If calls you get are generally all sales, then a pay per call program works well. I set up a lot of Taxi services, Limo Companies, Pizza Places…etc on that program just because they only pay $6 for a call of of 30 listings on 10 websites that we set up for free (I’m with AT&T) and then they only pay for the calls they get off the listing. This works really well for restaurants too since they get 30 free ads and almost nobody calls them, they just look them up on Yellowpages.com or one of our other 9 directories and then walk in. Let me know if you want more info. cmdyvig@yellowpages.com