Mar 302010
I own a small distribution company that sells a product on the web (www.epsomsaltgel.com). I’m interested in directing traffic to the website and would like to try a CPA program like azoogle ads (I think google is launching there own version also). I just don’t know how much I should expect to pay per action. Anyone have a ballpark estimate for me?
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Google has already begun to launch their cost per action program, however it is currently only available to account with very high budgets. I would try to avoid places that sell you leads through a cost per action program like azoogle because they are going to try and turn the largest profit then can and sell you the lead for as much as they can. You would be much better off running a pay per click campaign with a search engine through Google adWords, MSN adCenter, etc. If you need help getting an effective campaign started there are quite a few search marketing firms out there who will help you setup and manage a PPC campaign for a small startup fee and a monthly commission based on the % you spend in your PPC accounts. I own a small search engine marketing consulting firm (http://www.guiverconsutling.com) and if you are interested we could put a proposal together for you. But there are dozens of other firms out there with the experience to help you with a campaign, just search for search engine marketing consulting and you will find them.