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Dear Fellow Website Owner: If you own a website, you know that the very first thing you need to get in order to be successful is traffic to your website. You also know (or should know) that getting traffic over the long term means getting top ranking in the search engines for search terms that are related to your business. Sure, you can get traffic in the short term by using Adwords and other Pay Per Click (PPC) services. But PPC advertising has become ridiculously expensive over the past couple of years – so expensive that most website owners just can’t afford to compete with big companies in this arena. Furthermore, PPC traffic only comes to you as long as you pay for it. If you stop paying, you no longer receive traffic. Traffic from top search engine rankings is different – once you get top positioning then new customers can find you very easily. In short, traffic from top search engine positioning is traffic you will get day in and day out, without having to pay anything for each visitor. So how do you get top search engine rankings for the search terms of your choice? There are several important factors like good keyword research and having great content on your website. But of all the important factors, by far the most important is having lots of backlinks to your websites. The more links you have the better. And the more relevant thee links are, the better as well.
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